POST-LAUNCH VISIBILITY WORKSHEET Founder Battle | https://founderbattle.com/guides/no-traffic-after-saas-launch Use one worksheet per audience/channel experiment. Leave missing measurements as unknown. This is a planning template, not a promise of traffic or customers. DATES AND AUDIENCE Start date: ____________________ Review date: ____________________ Target user and situation: _______________________________________ Task they need to complete: ______________________________________ Where that task is discussed: ____________________________________ EXPERIMENT One channel and discussion/page URL: ______________________________ Promise and example shown: _______________________________________ Landing page and distinguishable referral link: ___________________ First useful action (define it): _________________________________ Reason this audience is relevant: ________________________________ Time/cost limit: _________________________________________________ Evidence that would justify continuing: ___________________________ VERIFY BEFORE SHARING [ ] A new visitor can understand the offer. [ ] Signup and the first useful action work on phone and desktop. [ ] Measurement works for a test journey; own tests are excluded where possible. [ ] The example is useful and permitted in the chosen community. [ ] If search is relevant, inspect the intended page and its current content. RECORD COUNTS FOR THE SAME SOURCE AND DATE RANGE Measured website visits: _________________________________________ Signups from that source: ________________________________________ People completing the first useful action: ________________________ Return use and observation window for that group: _________________ Time and money spent: ____________________________________________ Tracking gaps or unknowns: ________________________________________ Repeated question or observed obstacle: ___________________________ Listing views, directory clicks, website sessions and people are different measurements. Count people separately from event occurrences. Record denominators with rates. Follow the same group through signup and first use where possible. Give later signups a comparable observation window before judging return use. DECISION [ ] Continue [ ] Adjust [ ] Pause [ ] Keep observing Evidence for the decision: _______________________________________ One next change: _________________________________________________ How we will check it: ____________________________________________ Follow-up date: __________________________________________________ A seven-day test can identify a next step. A small, self-selected sample cannot validate a market. Keep longer buying cycles and search discovery under observation beyond this initial week.