FOUNDER FIELD GUIDES
Practical founder guides and transparent research from the Arena. Each article has a clear purpose, public sources, and limits on what its evidence can tell you.
9 November 2026 · 11 MIN
What beta testers are, when to start, where to recruit, how to screen and invite testers, and how to turn a first round into decisions. Includes an invitation template and a worked example.
Read the guide9 November 2026 · 10 MIN
A focused comparison of six SaaS directories and launch platforms, including their audience, free route, submission requirements, and visibility after launch day.
Read the guide26 October 2026 · 8 MIN
Find where discovery stops before buying more exposure, with a real website audit and a seven-day experiment worksheet.
Read the guide29 September 2026 · 6 MIN
Find someone who has done the task, ask about a real experience, and use their answer to decide what to test next.
Read the guide29 September 2026 · 9 MIN
A week-by-week plan for turning launch attention into useful conversations, first value, and repeatable discovery.
Read the guide29 September 2026 · 8 MIN
A dated look at completed battles, votes, and rank movement—with the sample limits stated plainly.
Read the guide